Job Description

Influencer Marketing Manager

This is a rare opportunity to join a foundational team and establish creator marketing as a core growth lever. You will be instrumental in turning creator momentum into a durable engine for Luma, shaping how we operationalize influencer marketing as the company scales.

This is an opportunity to build and scale our creator marketing function. You will:

• Own the strategy and execution of creator marketing initiatives tied to primarily growth and secondarily brand goals.
• Translate creative narratives into scalable creator activations across platforms (YouTube, TikTok, Instagram, X, emerging channels).
• Design programs that favor repeat collaborations over one-offs, while remaining execution-focused and outcome-driven.
• Build influencer programs that scale efficiently, leveraging in-house resources, third-party platforms, and agencies.
• Develop clear processes for creator sourcing, contracting, briefing, content delivery, approvals, and post-campaign analysis.
• Define success upfront: KPIs, benchmarks, attribution models, and learning goals are set before campaigns launch.
• Track and analyze performance across reach, engagement, conversions, CAC/LTV contribution, and qualitative signal, using data to refine programs and budgets.

We are looking for a "builder" who can drive tangible, high-impact results.

• 37+ years of hands-on experience in influencer or creator marketing.
• Proven experience running influencer programs that scale, not just bespoke, one-off collaborations.
• Deep familiarity with creator platforms, tooling, and workflows (discovery, contracting, tracking, reporting).
• Demonstrated creator empathy, having spent years working with, for, or alongside creators, with a natural obsession for discovering new talent.
• A programmatic thinker who understands how creator marketing works as a systeminputs, outputs, feedback loops, and cost structures.
• A strong operator and analyst, for whom measurement is core to how you work; you can design frameworks, interpret results, and act on them.
• A history of driving tangible, high-impact results in a fast-paced, resource-constrained setting, with specific go-to-market or operational outcomes you personally owned and delivered.

What Sets You Apart (Bonus Points):

• Experience at high-growth B2C tech or "Prosumer" tools (e.g., Runway, Midjourney, Canva, Duolingo, Hinge) where creator-led growth was a primary lever.
• Ability to point to specific numerical results in your professional background (e.g., "Scaled program from 0 to 500 creators," "Managed $1M+ monthly budget," "Reduced CAC by 20%").
• You live and breathe the creator world; discovering new talent is fun for you, not work.
• Deep understanding of attribution complexity and experience with various attribution models and tooling for influencer marketing.
• Active engagement in the "Creator Economy" discourse on platforms like Twitter/X, demonstrating a passion for creator news and trends.

Compensation: The base pay range for this role is $125,000 $175,000 per year.

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