SEO Manager Job at Previsible, Cambridge, MA

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  • Previsible
  • Cambridge, MA

Job Description

We are seeking a SEO Manager with a product-led mindset who treats SEO/GEO/AEO as an end-to-end growth system, not a set of tactics. This person designs scalable acquisition and discovery loops across search engines and AI-driven answer surfaces by combining strategy, experimentation, and rigorous analysisturning ambiguity into testable hypotheses, measurable learnings, and repeatable playbooks that compound over time.This role is responsible for connecting visibility to outcomes, using data modeling and strong analytical thinking to link organic discovery with user intent, on-site behavior, activation, and revenue impact. Success in this role isnt defined by rankings or AI positioning in isolation; its defined by demonstrable business liftclear measurement, credible attribution, and decisions that prioritize the highest-impact opportunities for growth.Responsibilities:Lead organic growth strategy across SEO/GEO/AEO, aligning priorities to business goals and measurable outcomes.Build and maintain an opportunity and prioritization framework based on demand, intent, feasibility, and expected impact.Establish measurement, reporting, and analytical frameworks that connect organic visibility to behavior, activation, and revenue contribution.Partner with Product, Engineering, Data, and Content to deliver high-leverage improvements (crawlability, indexation, performance, structured data, templates).Strengthen performance in AI-driven discovery and answer experiences through entity clarity, content quality signals, and structured representation of expertise.Communicate insights and recommendations with executive-ready clarity, ensuring consistent governance and cross-functional adoption.Identify programmatic search initiatives that can be scaled across enterprise websites.Qualifications:58+ years in SEO/organic growth roles, with demonstrable impact on qualified acquisition, activation, and/or revenue.Proven experience building and executing an organic growth strategy that goes beyond rankingsshowing how work translated into pipeline/revenue, retention, or unit-economics improvements.Ability to distill complex SEO data into high-impact, jargon-free narratives that provide fast, accurate solutions to client problems while building the long-term trust necessary to secure stakeholder buy-in for large-scale organic strategies.Strong stakeholder management with Product, Engineering, Data/Analytics, and Content to ship changes in production environments.Demonstrated ability to run structured experimentation programs (hypotheses, test design, success metrics, post-analysis, iteration) and turn learnings into repeatable systems.Able to build a credible roadmap using impact/effort tradeoffs and quantitative opportunity sizing.Ability to set and define content strategies for traditional search and LLM visibility.Experience working hands-on with enterprise product and engineering teams.Advanced proficiency with Google Search Console, GA4, and tagging/instrumentation concepts (events, conversions, funnels, cohorts).Strong analytical capabilities: SQL (or equivalent) for data extraction and analysis.Technical SEO competence: crawl/indexation diagnostics, site architecture, internal linking strategies, log file analysis (preferred), Core Web Vitals/performance fundamentals, and structured data.Ability to design measurement and attribution approaches for organic (assisted conversions, incrementality thinking, leading indicators, cohort impact).Familiarity with content systems and scaling methods: programmatic SEO, template-driven pages, taxonomy design, editorial standards, and content QA workflows.Understanding of GEO/AEO principles: optimizing for AI-driven discovery and answer surfaces via entity clarity, topical authority signals, content reliability, and structured representation (schema and on-page semantics).Comfort collaborating in modern product/engineering environments (Jira/Linear, Git-based workflows, release cycles, technical specs/PRDs).Excellent communication skills, including executive-ready storytelling, clear documentation, and stakeholder alignment.Our CommitmentPrevisible is an equal opportunity employer. We welcome all applicants regardless of race, gender identity, age, disability, or background.Our Core Values:Confidence: Evolve with purpose everydayImpactful: Own your lane and deliverCollaborative: Work transparently toward shared goalsGenuine: Human-centered, always
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